US 11,055,744 B2
System and method for generating a tracked message
Jay Conrad, Wagener, SC (US); and Anthony Link, Boca Raton, FL (US)
Filed by Jay Conrad, Wagener, SC (US); and Anthony Link, Boca Raton, FL (US)
Filed on Aug. 23, 2017, as Appl. No. 15/684,926.
Claims priority of provisional application 62/378,461, filed on Aug. 23, 2016.
Prior Publication US 2018/0060914 A1, Mar. 1, 2018
Int. Cl. G06Q 30/02 (2012.01); H04L 29/08 (2006.01); H04L 12/58 (2006.01); G06Q 10/10 (2012.01); G06Q 50/00 (2012.01)
CPC G06Q 30/0267 (2013.01) [G06Q 30/0277 (2013.01); H04L 51/18 (2013.01); H04L 67/146 (2013.01); H04L 67/20 (2013.01); G06Q 10/107 (2013.01); G06Q 50/01 (2013.01)] 2 Claims
OG exemplary drawing
 
1. An electronic call to action system for automatically generating a prepopulated message, the electronic call to action system comprising:
a campaign call to action URL embedded in multiple online advertisements;
a unified campaign platform comprising an executable program having the campaign call to action URL as its website address;
an administrative server in communications with the unified campaign platform, the administrative server storing a message content and an outbound ID associated with each of the multiple online advertisements on the website;
wherein, upon activation of the call to action URL by one of the multiple online advertisements, the executable program of the unified campaign platform simultaneously executes both an HTTP protocol and an SMS or IP messaging application protocol;
wherein the HTTP protocol:
performs a device type detection query;
generates tracking data associated with the advertisement, the device type, the embedded tracking pixel, and a time at which the campaign file is assembled; and,
transmits the tracking data to an analytics platform;
wherein the SMS or IP messaging application protocol:
assembles a campaign file comprising the message content, an embedded tracking pixel, and the outbound ID associated with the one of the multiple advertisements, and which is configured for the mobile device type; and
generates a prepopulated message on an SMS application or an IP messaging application of the mobile device, the prepopulated message comprising the message content, the embedded tracking pixel, and outbound ID.