| CPC H04N 21/458 (2013.01) [G06Q 30/0242 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0275 (2013.01); G06Q 30/0633 (2013.01); H04L 9/32 (2013.01); H04L 65/60 (2013.01); H04L 65/612 (2022.05); H04L 67/01 (2022.05); H04L 67/1097 (2013.01); H04L 67/125 (2013.01); H04L 67/306 (2013.01); H04L 67/51 (2022.05); H04L 67/60 (2022.05); H04N 21/233 (2013.01); H04N 21/23418 (2013.01); H04N 21/23424 (2013.01); H04N 21/2353 (2013.01); H04N 21/2387 (2013.01); H04N 21/23892 (2013.01); H04N 21/2393 (2013.01); H04N 21/24 (2013.01); H04N 21/2543 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/26208 (2013.01); H04N 21/26241 (2013.01); H04N 21/266 (2013.01); H04N 21/2668 (2013.01); H04N 21/4312 (2013.01); H04N 21/4316 (2013.01); H04N 21/435 (2013.01); H04N 21/44008 (2013.01); H04N 21/44016 (2013.01); H04N 21/47217 (2013.01); H04N 21/47815 (2013.01); H04N 21/6332 (2013.01); H04N 21/6587 (2013.01); H04N 21/812 (2013.01); H04N 21/835 (2013.01); H04N 21/84 (2013.01); H04N 21/845 (2013.01); H04N 21/8545 (2013.01); G06Q 2220/00 (2013.01); H04H 20/10 (2013.01); H04N 21/8358 (2013.01)] | 20 Claims |

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1. A system comprising memory and one or more processors communicatively coupled to the memory, the one or more processors configured to:
overlay an interactive item over media content of a distribution network;
receive a personalized list based on a selection of the interactive item;
overlay the personalized list over the media content of the distribution network for an expanded time duration to increase a measure of an intent score of a user;
generate a user-defined request based on a selection of at least one user-selectable option in the personalized list, wherein the user-defined request comprises the measure of the intent score of the user and the measure of the intent score of the user is based on a plurality of list items indicating at least one of a product or a service that is overlaid over the media content for a defined time duration and the selection of the at least one user-selectable option in the personalized list within a predefined response time duration; and
communicate the user-defined request to initiate a delivery of the at least one of the product or the service to the user based on the intent score.
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