| CPC H04N 21/25875 (2013.01) [H04N 21/2407 (2013.01); H04N 21/2541 (2013.01); H04N 21/25816 (2013.01); H04N 21/25883 (2013.01); H04N 21/4668 (2013.01)] | 20 Claims |

|
1. A method comprising:
identifying, by a first content provider, a content item to be recommended for play at a first content provider application running on one or more devices associated with a subscribing user of the first content provider;
determining, by the first content provider, that the content item is unavailable for play in the first content provider application directly from a first server system of the first content provider;
in response to the determining, identifying, by the first content provider, an availability of the content item from a second server system of a second content provider for the subscribing user of the first content provider;
receiving, by the first server system of the first content provider, from the second server system of the second content provider cryptographic credentials to enable accessing of the content item from the second server system of the second content provider; and
enabling play of the content item at the first content provider application running on one or more of the devices associated with the subscribing user, wherein the content item is accessed via the first content item provider application from the second server system of the second content provider using the cryptographic credentials.
|