| CPC H04M 3/42068 (2013.01) [G06N 20/00 (2019.01); H04M 3/42042 (2013.01); G06Q 30/0282 (2013.01)] | 20 Claims |

|
1. A method comprising:
receiving, by one or more processors, from a computing device of a first user, an indication of a current call being received at a current time from a particular phone number that is associated with a second user;
utilizing, by the one or more processors, a trained call differentiation machine learning model that determines a likelihood that a particular call associated with a particular phone number is of a first call type or a second call type, wherein the first call type is associated with a first type of activity and the second call type is associated with a second type of activity, wherein the trained call differentiation machine learning model is configured to:
determine an activity type associated with the second user,
determining an activity qualifier associated with the second user based at least in part on the activity type, and
determine the likelihood that the current call is of the first call type or the second call type, based at least in part on the current time and the activity qualifier; and
instructing, by the one or more processors, when the current call is of the first call type, the computing device of the first user to present to the first user, a graphical user interface (GUI) associated with the current call, wherein the GUI comprises at least one GUI element, displaying, to the first user, information related to the first type of activity of the second user.
|