US 12,346,938 B2
Storing and retrieving unused advertisements
Spencer Shanson, Los Angeles, CA (US); Jonathan Gwiazda, Los Angeles, CA (US); Adrian Chiu, Los Angeles, CA (US); Nikolay Lebedev, Los Angeles, CA (US); and Indira Ghosh, Los Angeles, CA (US)
Assigned to VIACOM INTERNATIONAL INC., New York, NY (US)
Filed by Viacom International Inc., New York, NY (US)
Filed on Jan. 19, 2023, as Appl. No. 18/156,854.
Application 18/156,854 is a continuation of application No. 16/790,962, filed on Feb. 14, 2020, granted, now 11,593,846.
Prior Publication US 2023/0153867 A1, May 18, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); G06F 16/71 (2019.01); G06Q 30/0241 (2023.01); H04L 65/60 (2022.01); H04N 21/231 (2011.01); H04N 21/234 (2011.01); H04N 21/239 (2011.01)
CPC G06Q 30/0277 (2013.01) [G06F 16/71 (2019.01); H04L 65/60 (2013.01); H04N 21/231 (2013.01); H04N 21/23424 (2013.01); H04N 21/2393 (2013.01); H04N 21/812 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
at a streaming service:
transmitting a first portion of a video stream to a user device in response to a request;
selecting one or more video advertisements to include in an ad pod of a second portion of the video stream from a database including a set of video advertisements that were previously removed from a further ad pod of a further video stream;
inserting the one or more video advertisements into the ad pod; and
transmitting the second portion of the video stream to the user device, the second portion of the video stream including the ad pod.