US 12,020,292 B2
System for delivery of XR ad programs
Eric Zavesky, Austin, TX (US); Paul Triantafyllou, Summit, NJ (US); Tan Xu, Bridgewater, NJ (US); and Zhu Liu, Marlboro, NJ (US)
Assigned to AT&T INTELLECTUAL PROPERTY I, L.P., Atlanta, GA (US)
Filed by AT&T Intellectual Property I, L.P., Atlanta, GA (US)
Filed on Oct. 10, 2022, as Appl. No. 17/962,977.
Application 17/962,977 is a continuation of application No. 17/154,380, filed on Jan. 21, 2021, granted, now 11,501,341.
Application 17/154,380 is a continuation of application No. 16/100,503, filed on Aug. 10, 2018, granted, now 10,929,894, issued on Feb. 23, 2021.
Prior Publication US 2023/0030362 A1, Feb. 2, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06T 11/60 (2006.01)
CPC G06Q 30/0276 (2013.01) [G06T 11/60 (2013.01); G06T 2200/24 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A device comprising:
a processing system including a processor; and
a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
obtaining an advertisement package, wherein the advertisement package defines an interactive extended reality (XR) advertisement for presentation in an extended reality environment of a first user, wherein the advertisement package includes a plurality of optional features for inclusion in the advertisement;
obtaining first user information regarding a first user environment and first user equipment;
selecting one or more of the plurality of optional features based at least in part on the first user information, resulting in selected optional features;
generating the advertisement including the selected optional features, the advertisement comprising an interactive XR advertisement;
presenting the advertisement at the first user equipment;
receiving a request from the first user equipment to share the advertisement with a second user;
obtaining second user information regarding a second user environment and second user equipment;
adapting the advertisement in accordance with the second user information, resulting in an adapted advertisement;
presenting the adapted advertisement at the second user equipment;
monitoring a first engagement of the first user with the advertisement and a second engagement of the second user with the adapted advertisement; and
modifying one or both of the advertisement and the adapted advertisement in accordance with the monitoring to include one or more additional optional features.