| CPC H04N 21/4668 (2013.01) [H04N 21/4316 (2013.01)] | 16 Claims |

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1. A method of displaying content to a user during a loading event, the method comprising:
receiving recommendation data from a recommendation engine of a first over-the-top (OTT) service while the user consumes media content on a second OTT service, wherein the recommendation data is generated based on a user consumption history of media content on the first OTT service;
downloading a first media content item from the first OTT based on the recommendation data;
detecting a loading event on the second OTT service, wherein the second OTT service is not the first OTT service; and
in response to the loading event, displaying the first media content item on the second OTT service, wherein the first media content item is displayed as an overlay on a user interface, further comprising:
reducing a size of the first media content item as a function of completion of the loading event, such that the user interface becomes more visible the more completed the loading event is.
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