US 12,342,010 B2
Hybrid radio-television channel
Dragan Cerovcevic, Kettering, OH (US); Roy Radakovich, Trenton, MI (US); Eli Oklejas, Newport, MI (US); and Robert A. Oklejas, Newport, MI (US)
Assigned to e Scapes Network LLC, Monroe, MI (US)
Filed by e Scapes Network LLC, Monroe, MI (US)
Filed on Apr. 23, 2024, as Appl. No. 18/642,940.
Claims priority of provisional application 63/518,677, filed on Aug. 10, 2023.
Claims priority of provisional application 63/462,759, filed on Apr. 28, 2023.
Prior Publication US 2024/0364945 A1, Oct. 31, 2024
Int. Cl. H04N 21/234 (2011.01); H04N 21/2665 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01)
CPC H04N 21/23424 (2013.01) [H04N 21/2665 (2013.01); H04N 21/812 (2013.01); H04N 21/8455 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for providing programmatic commercial insertion for a hybrid radio-TV channel of a system, the system including a television system, a radio system and an ad server, said method comprising:
providing integrated or combined radio content from the radio system for broadcasting on the hybrid radio-TV channel, the integrated or combined radio content including content blocks and an ad insertion point defined between the content blocks;
providing television content from the television system for display on the hybrid radio-TV channel during the content blocks;
determining whether a video content is available from the radio system during the ad insertion point;
determining whether a video content is available from the ad server during the ad insertion point;
determining whether a pre-loaded logo is available from the radio system during the ad insertion point; and
inserting the video content from the radio system into the hybrid radio-TV channel during the ad insertion point for display on the hybrid radio-TV channel; or
inserting the video content from the ad server into the hybrid radio-TV channel during the ad insertion point for display on the hybrid radio-TV channel when the video content from the radio system is not available during the ad insertion point; or
inserting the pre-loaded logo from the radio system into the hybrid radio-TV channel during the ad insertion point for display on the hybrid radio-TV channel when the video content from the radio system and the video content from the ad server is not available during the ad insertion point; or
displaying the video content from the television system and/or from the hybrid radio-TV channel during the ad insertion point for the display on the hybrid radio-TV channel when the video content from the radio system is unavailable and when the video content from the ad server is unavailable and when the pre-loaded logo from the radio system is unavailable during the ad insertion point.