US 12,342,008 B2
Addressable content item insertion
Gregg Brown, Atlanta, GA (US); Stuart Kurkowski, Denver, CO (US); and Neill Kipp, Centennial, CO (US)
Assigned to Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed by Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed on Sep. 12, 2022, as Appl. No. 17/942,798.
Claims priority of provisional application 63/242,913, filed on Sep. 10, 2021.
Prior Publication US 2023/0091238 A1, Mar. 23, 2023
Int. Cl. H04N 21/234 (2011.01); G11B 27/036 (2006.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/44 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/454 (2011.01); H04N 21/81 (2011.01); H04N 21/8355 (2011.01)
CPC H04N 21/23424 (2013.01) [G11B 27/036 (2013.01); H04N 21/812 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving, by a server via a first channel, a video stream comprising a marker that indicates a break for inserting at least one advertisement in the video stream;
receiving, via a second channel different from the first channel, metadata that indicates a plurality of rules associated with insertion of at least one advertisement into the break and that indicates context information associated with selection of the at least one advertisement;
converting the plurality of rules and the context information to a format associated with a plurality of advertisement distributors;
sending, to a first advertising decision server associated with a first advertisement distributor of the plurality of advertisement distributors, a first portion of the converted context information and a converted first rule, of the converted plurality of rules; and
sending, to a second advertising decision server associated with a second advertisement distributor of the plurality of advertisement distributors, a second portion of the converted context information and a converted second rule, of the converted plurality of rules, wherein the first portion of the converted context information is different from the second portion of the converted context information, and wherein the converted first rule is different from the converted second rule.