| CPC H04L 67/535 (2022.05) [H04H 60/32 (2013.01); H04L 61/103 (2013.01); H04L 61/2514 (2013.01); H04L 61/5014 (2022.05)] | 20 Claims |

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1. A computing system comprising:
a server; and
a network communications monitor for monitoring a local area network in a panelist household, the network communications monitor comprising:
a network interface for connecting the network communications monitor to a router in the panelist household,
at least one processor, and
a non-transitory computer-readable medium having stored therein instructions that, upon execution by the at least one processor, cause the network communications monitor to perform operations comprising:
detecting, via the network interface of the network communications monitor, a media device that is connected to the local area network and separate from the network communications monitor, wherein the media device is configured for receiving media from a media provider for presentation at the panelist household;
identifying a media access control (MAC) address of the media device; and
transmitting data indicative of the MAC address to the server,
wherein the server is configured to detect, based on the data indicative of the MAC address, that the media device is a new device that has been added to the local area network.
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