US 12,341,837 B2
Out-of-home internet connected household identification
Fabrizio Blanco, Los Angeles, CA (US); and Giuseppe Di Mauro, San Diego, CA (US)
Assigned to VIANT TECHNOLOGY LLC, Irvine, CA (US)
Filed by VIANT TECHNOLOGY LLC, Irvine, CA (US)
Filed on Mar. 19, 2024, as Appl. No. 18/610,039.
Application 18/610,039 is a continuation of application No. 17/546,548, filed on Dec. 9, 2021, granted, now 11,936,703.
Prior Publication US 2024/0223634 A1, Jul. 4, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. H04L 65/612 (2022.01); H04L 43/16 (2022.01); H04L 61/5007 (2022.01); H04L 65/1069 (2022.01); H04L 65/1076 (2022.01); H04L 67/30 (2022.01)
CPC H04L 65/612 (2022.05) [H04L 61/5007 (2022.05); H04L 65/1069 (2013.01); H04L 65/1076 (2013.01); H04L 67/30 (2013.01); H04L 43/16 (2013.01)] 17 Claims
OG exemplary drawing
 
1. A computer-implemented method for providing media content comprising:
(a) receiving a first request for media content, wherein:
(i) the first request originates from a first Internet Protocol (IP) address; and
(ii) the first request comprises a first data element identification, wherein the first data element identification comprises a publisher generated 1st party cookie, and wherein the first data element identification does not comprise a 3rd party cookie;
(iii) the first data element is associated with a first device; (b) determining, based on the first IP address that the first IP address is associated with a first internet connected household (ICH);
(c) aliasing the first data element identification with the first ICH;
(d) receiving a second request for media content, wherein:
(i) the second request originates from a second IP address; and
(ii) the second IP address corresponds to a non-household IP address;
(iii) the second request comprises the first data element identification;
(e) based on the first data element in the second request, recognizing that the same publisher generated 1st party cookie is received from both the first ICH and a non-household; and
(f) in response to the second request and based on the recognizing and the aliasing of the first data element identification with the first ICH:
(1) retrieving media content based on the first ICH; and
(2) transmitting the media content to the first device at the non-household location.