| CPC G07F 17/323 (2013.01) [G07F 17/3213 (2013.01); G07F 17/3234 (2013.01); G07F 17/3237 (2013.01); G07F 17/3239 (2013.01); G07F 17/3251 (2013.01); G07F 17/3258 (2013.01); G07F 17/3269 (2013.01); G07F 17/3272 (2013.01); G07F 17/3288 (2013.01); G07F 17/3293 (2013.01); G07F 17/34 (2013.01)] | 20 Claims |

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1. A method comprising:
determining, by a computing device, based on gambling data associated with one or more gaming machines and player data associated with at least one player, one or more hold variances associated with the one or more gaming machines;
determining, based on the one or more hold variances associated with the one or more gaming machines and the player data associated with the at least one player, one or more attract effects associated with the one or more gaming machines; and
outputting, via the one or more gaming machines, the one or more attract effects.
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