US 12,340,451 B2
Systems and method for dynamic insertion of advertisements
Susanto Sen, Karnataka (IN); Radhika Dewan, Haryana (IN); and Vikram Makam Gupta, Karnataka (IN)
Assigned to Adeia Guides Inc., San Jose, CA (US)
Filed by Adeia Guides Inc., San Jose, CA (US)
Filed on Jan. 12, 2024, as Appl. No. 18/412,094.
Application 18/412,094 is a continuation of application No. 18/124,400, filed on Mar. 21, 2023, granted, now 11,908,054.
Application 18/124,400 is a continuation of application No. 17/234,443, filed on Apr. 19, 2021, granted, now 11,640,686, issued on May 2, 2023.
Application 17/234,443 is a continuation of application No. 16/310,887, granted, now 11,010,946, issued on May 18, 2021, previously published as PCT/US2017/067983, filed on Dec. 21, 2017.
Prior Publication US 2024/0153179 A1, May 9, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06T 11/60 (2006.01); G06T 7/60 (2017.01); G06T 7/70 (2017.01); G06T 7/90 (2017.01)
CPC G06T 11/60 (2013.01) [G06T 7/60 (2013.01); G06T 7/70 (2017.01); G06T 7/90 (2017.01); G06T 2207/10016 (2013.01); G06T 2207/10024 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
identifying one or more video frames in a video of a media asset;
determining, from the one or more video frames, a plurality of points that constitutes a surface displayed in the one or more video frames of the video;
determining a type associated with the surface;
comparing the type associated with the surface with metadata associated with one or more advertisements;
selecting, based on the type associated with the surface, an advertisement for display in the video; and
inserting the advertisement on the one or more video frames comprising the surface in the video.