US 12,340,387 B2
System and process for electronic tokenization of product brand loyalty and incentives
Shannon Code, Raleigh, NC (US); Sean Dennis, Earnley (GB); and Gregory Simon, Beaufort, NC (US)
Assigned to Loyyal Corporation, New York, NY (US)
Filed by LOYYAL CORPORATION, New York, NY (US)
Filed on Feb. 15, 2017, as Appl. No. 15/433,107.
Claims priority of provisional application 62/295,416, filed on Feb. 15, 2016.
Prior Publication US 2017/0236143 A1, Aug. 17, 2017
Int. Cl. G06Q 30/0226 (2023.01); G06Q 20/36 (2012.01); G06Q 20/38 (2012.01)
CPC G06Q 30/0226 (2013.01) [G06Q 20/36 (2013.01); G06Q 20/387 (2013.01)] 6 Claims
OG exemplary drawing
 
1. A system comprising:
a digital wallet associated with a user member in a relationship network tree, wherein the relationship network tree includes a plurality of agents that hold different positions in a flow of a product or service from manufacturing to a sale of the product or service to an end consumer;
an electronic dynamic coupon in the digital wallet, the electronic dynamic coupon configured according to a smart contract and having rules defining a dynamic value of the electronic dynamic coupon associated with the product or service, wherein the dynamic value automatically adjusts according to the rules when an incentive for the electronic dynamic coupon does not generate a minimum threshold of change in movement of the product or service, wherein the dynamic value is loaded by two or more of the plurality of agents;
a token tree that maps a virtual representation of a supply chain agent relationship infrastructure for the plurality of agents in the relationship network tree and allows to track activity throughout the token tree and to identify dynamic coupons within the token tree; and
a host server on a distributed ledger network configured to update the digital wallet in response to identifying an event relating to a product identified as having a need to be moved and being associated with the electronic dynamic coupon,
wherein based on agent instructions from an agent of the plurality of agents, the host server increases the dynamic value of the electronic dynamic coupon to incentivize down-stream agent behavior in the relationship network tree;
wherein based on down-stream agent instructions from a down-stream agent, the host server further increases the dynamic value of the electronic dynamic coupon to incentivize a consumer to purchase the product or service;
wherein the distributed ledger network tracks electronically a commercial activity of the agent and the down-stream agent using the token tree;
wherein updating the digital wallet includes instantly broadcasting the further increased dynamic value of the electronic dynamic coupon to the relationship network tree so that the agents have up-to-date value information of the electronic dynamic coupon;
wherein updating the digital wallet includes automatically destroying one or more associated tokens in the distributed ledger network when availability of the product or service reaches a threshold;
wherein the system provides a multidirectional incentive program that includes upstream and downstream agents, which add values to the digital wallet; and
wherein the plurality of agents are upstream or downstream of each other in the flow of the product or service from manufacturing to sale to an end consumer and a value of an electronic dynamic coupon for an agent upstream of other agents is an aggregate of values for electronic dynamic coupons associated with the other agents.