| CPC G06Q 20/40145 (2013.01) [G06Q 20/321 (2020.05); G06Q 20/34 (2013.01); G06Q 20/36 (2013.01); G06Q 20/3829 (2013.01); G06Q 2220/00 (2013.01)] | 16 Claims |

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1. A system configured to adjust in-vehicle content based on digital assets, the system comprising:
electronic storage that stores content correlated with digital assets;
a decentralized ledger, wherein transactions involving the digital assets are recorded at addresses on the decentralized ledger;
one or more processors configured by machine-readable instructions to:
receive authentication information for a user, wherein the authentication information is associated with a digital wallet of the user, and wherein the digital wallet includes a private key that provides access to a first set of address on the decentralized ledger;
determine whether the authentication information is valid;
responsive to the determination that the authentication information is valid, analyze the decentralized ledger to identify a set of one or more digital assets involved with transactions recorded at addresses of the first set of addresses on the decentralized ledgers that are accessible by the digital wallet of the user such that the user owns the set of the one or more digital assets involved with the transactions recorded at the addresses of the first set of addresses on the decentralized ledger;
obtain a set of one or more content correlated with the set of the one or more digital assets from the electronic storage; and
adjust in-vehicle content based on the one or more digital assets of the set and the correlated set of the one or more content.
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