| CPC G06K 7/10306 (2013.01) [H04N 21/43637 (2013.01)] | 26 Claims |

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1. An electronic device comprising:
an ultra-wideband (UWB) communication module;
a communication module; and
a processor,
memory storing instructions that, when executed by the processor, cause the electronic device to:
determine a position of the electronic device based on a UWB signal received through the UWB communication module;
based on a result of comparing the position and map information defining a plurality of areas included in a space where an external device transmitting the UWB signal is installed, determine an area where the electronic device is positioned among the plurality of areas;
play a multimedia content corresponding to the area;
acquire interest information regarding a plurality of multimedia contents comprising the multimedia content played by the electronic device;
select at least one multimedia content from the plurality of multimedia contents based on the interest information;
generate a user multimedia content by using the at least one selected multimedia content, wherein the user multimedia content is generated based at least in part on a number of multimedia contents played by the electronic device and a number of spaces; and
transmit the user multimedia content to a server through the communication module.
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