US 12,015,681 B2
Methods and apparatus to determine media impressions using distributed demographic information
Mark Kalus, New York, NY (US); Ari Paparo, New York, NY (US); and Kevin Geraghty, Dublin, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on May 5, 2023, as Appl. No. 18/313,057.
Application 15/409,281 is a division of application No. 13/921,962, filed on Jun. 19, 2013, granted, now 9,596,150, issued on Mar. 14, 2017.
Application 18/313,057 is a continuation of application No. 18/068,262, filed on Dec. 19, 2022, granted, now 11,729,287.
Application 18/068,262 is a continuation of application No. 17/199,139, filed on Mar. 11, 2021, granted, now 11,533,379, issued on Dec. 20, 2022.
Application 17/199,139 is a continuation of application No. 16/792,766, filed on Feb. 17, 2020, granted, now 10,951,721, issued on Mar. 16, 2021.
Application 16/792,766 is a continuation of application No. 16/364,961, filed on Mar. 26, 2019, granted, now 10,567,531, issued on Feb. 18, 2020.
Application 16/364,961 is a continuation of application No. 15/966,195, filed on Apr. 30, 2018, granted, now 10,284,667, issued on May 7, 2019.
Application 15/966,195 is a continuation of application No. 15/409,281, filed on Jan. 18, 2017, granted, now 9,979,614, issued on May 22, 2018.
Application 13/921,962 is a continuation of application No. PCT/US2011/065881, filed on Dec. 19, 2011.
Claims priority of provisional application 61/424,952, filed on Dec. 20, 2010.
Prior Publication US 2023/0396689 A1, Dec. 7, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04L 67/50 (2022.01); G06F 16/955 (2019.01); G06Q 30/02 (2023.01); G06Q 30/0201 (2023.01); G06Q 30/0251 (2023.01); H04L 43/04 (2022.01); H04L 67/01 (2022.01); H04L 67/02 (2022.01); H04L 67/146 (2022.01); H04L 67/306 (2022.01)
CPC H04L 67/535 (2022.05) [G06F 16/955 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0255 (2013.01); H04L 43/04 (2013.01); H04L 67/01 (2022.05); H04L 67/02 (2013.01); H04L 67/146 (2013.01); H04L 67/306 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
obtaining, at a server, a response to a hypertext transfer protocol (HTTP) request as a network communication from a client device via a network;
logging, at the server, a website impression of a website by the client device based on the response to the HTTP request obtained via the website, the website impression including a site identifier corresponding to the website and a timestamp;
determining a demographic weighting factor for impressions of the website based on demographic distributions of registered users of a database proprietor, the impressions of the website including the website impression;
weighting the impressions of the website based on the demographic weighting factor for the impressions of the website to obtain weighted impression data; and
generating a report including the weighted impression data.