	US 12,013,888 B2
	Media content discovery and character organization techniques
Rachel Payne, Aliso Viejo, CA (US); Meghana Bhatt, Aliso Viejo, CA (US); and Natasha Mohanty, Aliso Viejo, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on May 24, 2021, as Appl. No. 17/329,037.
Application 17/329,037 is a continuation of application No. 16/123,238, filed on Sep. 6, 2018, granted, now 11,017,011.
Application 16/123,238 is a continuation of application No. 15/786,351, filed on Oct. 17, 2017, granted, now 10,642,882, issued on May 5, 2020.
Application 15/786,351 is a continuation of application No. 15/238,677, filed on Aug. 16, 2016, granted, now 9,805,034, issued on Oct. 31, 2017.
Application 15/238,677 is a continuation of application No. 14/800,020, filed on Jul. 15, 2015, granted, now 9,442,931, issued on Sep. 13, 2016.
Application 14/800,020 is a continuation of application No. 14/466,882, filed on Aug. 22, 2014, granted, now 9,122,684, issued on Sep. 1, 2015.
Application 14/466,882 is a continuation of application No. 14/065,332, filed on Oct. 28, 2013, granted, now 8,819,031, issued on Aug. 23, 2014.
Application 14/065,332 is a continuation of application No. 13/844,125, filed on Mar. 15, 2013, granted, now 8,572,097, issued on Oct. 29, 2013.
Prior Publication US 2021/0279266 A1, Sep. 9, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 16/435 (2019.01); G06F 16/2457 (2019.01); G06F 16/33 (2019.01); G06F 16/43 (2019.01); G06F 16/44 (2019.01); G06F 16/48 (2019.01); G06F 16/68 (2019.01); G06F 16/78 (2019.01)

CPC G06F 16/435 (2019.01) [G06F 16/24578 (2019.01); G06F 16/3334 (2019.01); G06F 16/43 (2019.01); G06F 16/44 (2019.01); G06F 16/48 (2019.01); G06F 16/7867 (2019.01); G06F 16/68 (2019.01); G06F 16/78 (2019.01)]

19 Claims

1. A method comprising:

accessing, by a computing system, a preference coefficient of a user, wherein the preference coefficient is associated with an attribute of interest of a plurality of attributes of characters, and wherein the preference coefficient is indicative of the user's interest in the attribute of interest;

determining, by the computing system, a first character rating of a first character of a plurality of characters of a media content based on the preference coefficient and a character preference function for the user;

determining, by the computing system, a media content rating for the media content based on the first character rating, wherein the media content rating for the media content is further based on a first salience value for the first character, and wherein the first salience value for the first character is calculated by a measuring software module, and is based on a number of reactions detected in social media relating to the first character at multiple social networking websites; and

generating, for display on a display device communicatively coupled to the computing system, a display of media content selected from among a plurality of media contents, based on the media content rating, wherein generating the display of the selected media content comprises recommending to the user, based on the media content rating, the selected media content.