| CPC H04W 4/029 (2018.02) [G06Q 10/0833 (2013.01); H04W 4/021 (2013.01); H04W 8/183 (2013.01)] | 18 Claims |

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1. A method comprising:
determining that an asset with an associated tracking device is lost;
in response to determining that the asset is lost, remotely activating a cellular communication system of the tracking device, purchasing a new subscription of a network carrier access plan from a network carrier, wherein the new subscription has not been previously associated with the tracking device, and activating the purchased new subscription of the network carrier access plan that provides cellular network service provided by the network carrier to the cellular communication system, the activating the network carrier access plan comprising one or more of: the tracking device calling the network carrier, the tracking device interacting with a website provided by the cellular network carrier, or the tracking device interacting with an application program interface (API) provided by the cellular network carrier;
receiving location data for the asset from the tracking device, the location data transmitted from the tracking device using a cellular network connection; and
determining a location of the lost asset based on the received location data.
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