| CPC G16H 40/67 (2018.01) [G06F 3/0481 (2013.01); G16H 10/60 (2018.01)] | 20 Claims |

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1. A method for customizing a service, the method comprising:
receiving, by one or more servers, communication from a user communication device responsive to activation of a graphical user interface (GUI) component;
determining, responsive to receiving the communication, by the one or more servers, contextual information associated with the user, wherein the contextual information is information indicative of a current state of a user of the user communication device based at least on date and time of activating the GUI component, information of a user associated with the user communication device, and a location of the user communication device;
generating, by the one or more servers, at least one contextual GUI element based on the contextual information, wherein the at least one contextual GUI element is a communication option generated to assist the user in contacting a relevant support for the current state; and
communicating, by the one or more servers, the at least one contextual GUI element to the user communication device.
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