| CPC G07F 17/3209 (2013.01) [G07F 17/3223 (2013.01); G07F 17/3255 (2013.01); G07F 17/3262 (2013.01); G07F 17/3225 (2013.01); G07F 17/3232 (2013.01)] | 11 Claims |

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1. A method for substituting content in a user interface of an electronic game executed by a gaming system, the method comprising:
executing, by a processor of the gaming system, the electronic game, wherein execution of the electronic game comprises presenting default content of the electronic game, the default content comprising a plurality of elements of the default content;
connecting, by the processor of the gaming system, via a wireless communications channel, with a mobile device of a player of the electronic game;
receiving, by the processor of the gaming system, via the wireless communications channel, from the mobile device, user information for the player of the electronic game, the user information indicating a status of the player of the electronic game, wherein the status of the player of the electronic game is based on a subscription to a game play service;
determining, by the processor of the gaming system, based on the status of the player of the electronic game, whether a substitute element is available to the player of the electronic game;
in response to determining the substitute element is available to the player of the electronic game, identifying, by the processor of the gaming system, the substitute element for an element of the default content of the electronic game based on connecting with the mobile device of the player of the electronic game; and
replacing, by the processor of the gaming system, the element of the default content of the electronic game with the substitute element during execution of the electronic game.
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