| CPC G06V 20/42 (2022.01) [G06F 16/5838 (2019.01); G06F 16/5846 (2019.01); G06F 16/5854 (2019.01); G07C 1/24 (2013.01); H04N 7/181 (2013.01)] | 17 Claims |

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1. A platform for timing a participant in a sporting event and identifying a brand worn by the participant during the sporting event, the platform comprising:
a digital image collection device configured to take a digital image of the participant as the participant traverses a race course of the sporting event;
a media database configured to store digital images; and
a processor configured to:
conduct a first identification using image recognition technology to compare a pre-event image captured prior to commencement of the sporting event and stored in said media database with an image of the participant wearing their race day attire captured during the sporting event, the first identification utilizing a portion of the race day attire and body shape;
subsequently conduct a second identification using a means for identifying the participant if the participant is not sufficiently identified after the first identification; and
associate a finish time with the participant after the participant completes traversing the race course.
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