US 12,333,568 B2
Systems and methods for opting-out of targeted advertising in an online advertising environment
Jeffrey Todd Wilson, Ashburn, VA (US)
Assigned to Yahoo Ad Tech LLC, New York, NY (US)
Filed by Yahoo Ad Tech LLC, New York, NY (US)
Filed on Oct. 18, 2023, as Appl. No. 18/489,219.
Application 18/489,219 is a continuation of application No. 16/576,351, filed on Sep. 19, 2019, granted, now 11,830,035.
Application 16/576,351 is a continuation of application No. 14/619,753, filed on Feb. 11, 2015, granted, now 10,460,349, issued on Oct. 29, 2019.
Prior Publication US 2024/0046309 A1, Feb. 8, 2024
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); H04L 67/02 (2022.01); H04L 67/52 (2022.01)
CPC G06Q 30/0257 (2013.01) [H04L 67/02 (2013.01); H04L 67/52 (2022.05)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for opting-out of targeted advertising in online advertising environments, the method comprising:
receiving, at a server, over an electronic network, through a graphical user interface (GUI) of a user device, an automatic opt-out request, selected by the user, the automatic opt-out request corresponding to one or more ad networks and a user-agent value of the web browser on the user device;
hashing, by the server, the user-agent value of the web browser;
generating, by the server, an opt-out value for the opt-out request based on a location of the user device and the hashed user-agent value, the location determined by an IP address of the user device;
encrypting, by an encryption system, the opt-out value using asymmetric key pairs;
verifying, by the server, the opt-out request by comparing the determined location of the user device and an opt-out database; and
based on verifying the opt-out request, transmitting, by the server, to the user device, an opt-out verification acknowledgment and opt-out cookies corresponding to the selected one or more ad networks, the opt-out cookies configured to prevent online tracking of the user device.