| CPC G06F 16/285 (2019.01) [G06F 16/24578 (2019.01); G06F 16/951 (2019.01); G06F 16/958 (2019.01); G06Q 10/10 (2013.01)] | 17 Claims |

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1. A system comprising:
memory; and
at least one computing device configured with computer-executable instructions that, when executed, cause the at least one computing device to perform operations comprising at least:
identifying a comparison group of individuals to compare to a user, wherein individuals in the comparison group are selected based on each of the individuals having a first demographic attribute value that matches or is within a defined range of a respective demographic attribute value of the user with respect to a first demographic attribute;
obtaining at least a first attribute value regarding the user, wherein the first attribute value is a value for the user with respect to a first attribute for comparison, wherein the first attribute for comparison is different than the first demographic attribute;
determining at least a second attribute value associated with the comparison group of individuals, wherein the second attribute value is a representative or average value for the comparison group of individuals with respect to the first attribute for comparison;
applying a model to generate a first rating for the user based at least in part on the first attribute value;
applying the model to generate a second rating for the comparison group of individuals based at least in part on the second attribute value;
generating a first user interface for presentation to the user, wherein the first user interface includes a graph visually depicting at least one of (i) the first attribute value regarding the user relative to the second attribute value associated with the comparison group of individuals, or (ii) the first rating for the user relative to the second rating for the comparison group of individuals, wherein the first user interface further includes one or more selectable options enabling the user to select among two or more other comparison groups of individuals that are different than the comparison group of individuals; and
in response to a selection by the user of a second comparison group from the one or more selectable options in the first user interface, updating the graph in the first user interface to visually depict at least a comparison of the first rating for the user to a third rating for the second comparison group, wherein the third rating for the second comparison group is generated by the model.
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