| CPC B60W 50/16 (2013.01) [B60W 30/09 (2013.01); B60W 30/0956 (2013.01); B60W 2050/143 (2013.01); B60W 2050/146 (2013.01); B60W 2300/36 (2013.01)] | 9 Claims |

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1. A traffic safety support system for assisting a driver in driving a support target being a first mobile body, the traffic safety support system comprising:
a recognizer configured to recognize a traffic participant and a traffic environment in a monitoring area surrounding the support target;
a human-machine interface configured to be operated in a manner perceptible to the driver;
a notification mode specifier configured to set a notification mode of the human-machine interface based on a recognition result from the recognizer during a period in which presence of a second mobile body outside a first range is recognized by the recognizer, the first range being inside the monitoring area and centered around the support target; and
a notification controller configured to operate the human-machine interface in a first notification manner in a case where the notification mode is set to a first mode, and operate the human-machine interface in a second notification manner a notification intensity of which is higher than that of the first notification manner in a case where the notification mode is set to a second mode,
wherein the notification mode specifier sets the notification mode to the first mode in a case where the second mobile body is present outside a second range encompassing the first range and acts as an oncoming mobile body approaching the support target from front in a traveling direction of the support target and where a third mobile body is present near the second mobile body and is approaching the support target from the front in the traveling direction of the support target, and
the notification mode specifier sets the notification mode to the second mode in a case where the second mobile body is present within the second range.
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