US 12,008,661 B2
Social media management platform
Sasmito Adibowo, Singapore (SG)
Assigned to SAP SE, Walldorf (DE)
Filed by SAP SE, Walldorf (DE)
Filed on Feb. 18, 2022, as Appl. No. 17/675,092.
Prior Publication US 2023/0267558 A1, Aug. 24, 2023
Int. Cl. G06Q 10/00 (2023.01); G06Q 30/016 (2023.01); G06Q 50/00 (2012.01)
CPC G06Q 50/01 (2013.01) [G06Q 30/016 (2013.01)] 17 Claims
OG exemplary drawing
 
1. A computer-implemented method for social bot-based, autonomous social media management of each of a plurality of enterprises, the method being executed by one or more processors and comprising:
receiving, by a social media management platform, an incoming message on a social media platform of a plurality of social media platforms;
determining, by the social media management platform, an enterprise of the plurality of enterprises that the incoming message is directed to;
determining, by the social media management platform, a class of the incoming message from a set of classes;
generating, by one of a public relations (PR) bot and a social bot of the social media management platform, a first reply to the message based on the class of the incoming message, the PR bot and the social bot each being specific to the enterprise and at least partially controlling a social media account of the enterprise on the social media platform;
posting, by the one of the PR bot and the social bot, the first reply to the incoming message on the social media platform using the social media account; and
at least partially in response to determining that the class is one of a complaint, a statement, and unknown, determining a potential virality of the incoming message;
comparing the potential virality of the incoming message to a threshold virality; and
in response to determining that the potential virality exceeds a threshold virality, triggering a swarm of social bots to mitigate virality of the incoming message.