US 12,008,604 B2
Ad simulator browser extension
Hanzhang Zheng, Frisco, TX (US); Praveen Tandra, Allen, TX (US); Mahesh Senniappan, Plano, TX (US); Raman Bajaj, Frisco, TX (US); Sanjiv Yajnik, Dallas, TX (US); Parvesh Kumar, Plano, TX (US); and Gopi Kancharla, Frisco, TX (US)
Assigned to Capital One Services, LLC, McLean, VA (US)
Filed by Capital One Services, LLC, McLean, VA (US)
Filed on Apr. 19, 2022, as Appl. No. 17/723,783.
Application 17/723,783 is a continuation of application No. 16/559,818, filed on Sep. 4, 2019, granted, now 11,321,746.
Prior Publication US 2022/0309546 A1, Sep. 29, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); H04L 67/02 (2022.01); H04L 41/08 (2022.01); H04L 67/56 (2022.01)
CPC G06Q 30/0278 (2013.01) [G06Q 30/0255 (2013.01); H04L 67/02 (2013.01); H04L 41/08 (2013.01); H04L 67/56 (2022.05)] 20 Claims
OG exemplary drawing
 
1. A system including at least one computing device comprising:
memory storing one or more instructions for performing a proxyless ad testing process; and
one or more processors, coupled to the memory, operable to execute the one or more instructions, that when executed, perform the proxyless ad testing process via causing the one or more processors to:
receive a HyperText Transfer Protocol (HTTP) request, wherein the HTTP request includes context information indicating a uniform resource locator (URL) of a web site, and one or more ad dimensions, the HTTP request received based, at least in part, on a detection by a browser extension of a graphical selection of one or more ads on the website, wherein the one or more ads correspond to the one or more ad dimensions, wherein the graphical selection is input by a user via the at least one computing device,
receive a cookie value comprising at least one sample cookie value corresponding to one or more randomly selected customers cookies,
determine the cookie value matches a customer cookie value associated with a first customer ID value of a first customer, the first customer different from the user,
identify a location associated with the first customer, wherein the location is linked to the first customer ID value and stored in storage,
determine a URL schema of the website,
parse out the URL of the website based on the URL schema to determine information about the website, the information comprising one or more of the following: a vehicle make, a vehicle model, or a vehicle condition,
identify at least one vehicle in a vehicle database within a defined distance of the location and matching at least one portion of the information,
add an image of the at least one vehicle in a personalized HyperText Markup Language (HTML) element in accordance with the received one or more ad dimensions, and
return the personalized HTML element to the browser extension for display on the website.