US 12,008,033 B2
Determining user affinities for content generation applications
Yaman Kumar, New Delhi (IN); Vinh Ngoc Khuc, Campbell, CA (US); Vijay Srivastava, Cupertino, CA (US); Umang Moorarka, Chhattisgarh (IN); Sukriti Verma, Rohini (IN); Simra Shahid, Uttar Pradesh (IN); Shirsh Bansal, Uttar Pradesh (IN); Shankar Venkitachalam, Santa Clara, CA (US); Sean Steimer, San Jose, CA (US); Sandipan Karmakar, Fremont, CA (US); Nimish Srivastav, Santa Clara, CA (US); Nikaash Puri, New Delhi (IN); Mihir Naware, Redwood City, CA (US); Kunal Kumar Jain, Chennai (IN); Kumar Mrityunjay Singh, Bengaluru (IN); Hyman Chung, San Ramon, CA (US); Horea Bacila, London (GB); Florin Silviu Iordache, Bucharest (RO); Deepak Pai, Sunnyvale, CA (US); and Balaji Krishnamurthy, Uttar Pradesh (IN)
Assigned to Adobe Inc., San Jose, CA (US)
Filed by ADOBE INC., San Jose, CA (US)
Filed on Sep. 16, 2021, as Appl. No. 17/447,908.
Prior Publication US 2023/0085466 A1, Mar. 16, 2023
Int. Cl. G06F 7/02 (2006.01); G06F 16/00 (2019.01); G06F 16/535 (2019.01); G06F 16/54 (2019.01); G06F 16/58 (2019.01); G06F 16/583 (2019.01); G06N 20/00 (2019.01)
CPC G06F 16/5866 (2019.01) [G06F 16/535 (2019.01); G06F 16/54 (2019.01); G06F 16/583 (2019.01); G06N 20/00 (2019.01)] 20 Claims
OG exemplary drawing
 
1. One or more computer storage media having computer-executable instructions embodied thereon that, when executed by one or more processors, cause the one or more processors to perform a method, the method comprising:
publishing, to an internet connected media platform, a first digital content and corresponding metadata that includes a set of tags associated with a characteristic of a graphical image and a linguistic element in the first digital content;
identifying a user interaction by a user with the first digital content;
based on the identified user interaction by the user, generating an affinity profile for the user by accessing an interaction report that includes the set of tags associated with the characteristic of the graphical image and the linguistic element in the first digital content, and modifying at least one affinity value for a graphical category or a linguistic category based on the set of tags included in the interaction report; and
processing the affinity profile and a second digital content prior to publication of the second digital content to the internet connected media platform to determine a similarity between the affinity profile and the second digital content for the graphical category and the linguistic category.