CPC H04N 21/25883 (2013.01) [H04N 21/44204 (2013.01)] | 20 Claims |
1. A system comprising:
a processor;
memory having stored thereon computer readable instructions that, when executed by the processor, cause the system to perform operations including:
determining an audience estimate for streaming media based on media data measured by a media meter, the media meter to measure the streaming media based on an identification of the streaming media in ambient audio collected by a microphone of the media meter;
calculating at least one headphone adjustment factor based on a first determined proportion of an audience that listens to streaming media via headphones and a second determined proportion of the audience that listens to streaming media without headphones;
applying the at least one headphone adjustment factor to the audience estimate for streaming media, wherein application of the at least one headphone adjustment factor generates a headphone-use-adjusted audience estimate that accounts for presentation of the streaming media that is not accounted for by the media meter collection of ambient audio due to headphone usage; and
reporting the headphone-use-adjusted audience estimate.
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