US 12,002,074 B2
Personalized consumer advertising placement
Russel Robert Heiser, II, Mogadore, OH (US); Nathan W. Shahan, Tallmadge, OH (US); and John Cale, Akron, OH (US)
Assigned to SEGMINT INC., Plano, TX (US)
Filed by SEGMINT INC., Tallmadge, OH (US)
Filed on Feb. 11, 2022, as Appl. No. 17/669,512.
Application 17/669,512 is a continuation of application No. 11/865,466, filed on Oct. 1, 2007, granted, now 11,250,474.
Claims priority of provisional application 60/849,156, filed on Oct. 2, 2006.
Prior Publication US 2022/0335479 A1, Oct. 20, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06F 16/9535 (2019.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01)
CPC G06Q 30/0273 (2013.01) [G06F 16/9535 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0257 (2013.01); G06Q 30/0264 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0277 (2013.01)] 31 Claims
OG exemplary drawing
 
21. A method of delivering a targeted advertisement to an interface of a computing device, comprising:
receiving financial transaction data from a financial institution, wherein the financial transaction data is associated with a consumer identification assigned by the financial institution, and wherein the consumer identification and the financial transaction data do not contain information that personally identifies any consumer linked to the consumer identification;
creating an advertisement delivery identification and associating the advertisement delivery identification with the consumer identification assigned by the financial institution;
associating the advertisement delivery identification with a unique identifier associated with a computing device, wherein the advertisement delivery identification is associated with the unique identifier when a consumer linked to the consumer identification is logged onto a website operated by the financial institution;
receiving one or more criteria for recipients of a targeted advertisement, wherein the one or more criteria includes one or more desired indicators associated with a recipient of the targeted advertisement, wherein the one or more criteria includes a weight assigned to the one or more desired indicators;
identifying, via at least one of the advertisement delivery identification or consumer identification, a recipient of the targeted advertisement by matching the financial transaction data with the one or more criteria;
detecting the unique identifier associated with the computing device;
determining that the unique identifier is associated with the at least one of the advertisement delivery identification or consumer identification identified as a recipient of the targeted advertisement;
delivering the targeted advertisement to the interface of the computing device associated with the at least one of the advertisement delivery identification or consumer identification;
monitoring a click activity while the delivered targeted advertisement is displayed on the interface of the computing device; and
upon determining that the monitored delivered targeted advertisement has been clicked via the interface of the computing device, recording the click activity based on the monitored delivered targeted advertisement.