US 12,323,677 B2
Advertisement display method, advertisement display device, and non-transitory computer readable medium storing advertisement display program
Megumi Tomita, Tokyo (JP); and Yusuke Konishi, Tokyo (JP)
Assigned to LY Corporation, Tokyo (JP)
Filed by LY Corporation, Tokyo (JP)
Filed on Nov. 1, 2023, as Appl. No. 18/499,814.
Application 18/499,814 is a continuation of application No. 17/120,742, filed on Dec. 14, 2020, granted, now 11,838,601.
Application 17/120,742 is a continuation of application No. PCT/JP2018/044433, filed on Dec. 3, 2018.
Claims priority of application No. 2018-125616 (JP), filed on Jun. 29, 2018.
Prior Publication US 2024/0064386 A1, Feb. 22, 2024
Int. Cl. H04N 21/81 (2011.01); H04N 21/431 (2011.01); H04N 21/44 (2011.01); H04N 21/45 (2011.01); H04N 21/458 (2011.01)
CPC H04N 21/812 (2013.01) [H04N 21/4316 (2013.01); H04N 21/44016 (2013.01); H04N 21/4532 (2013.01); H04N 21/458 (2013.01)] 8 Claims
OG exemplary drawing
 
1. An advertisement display method for displaying an advertisement on a display of a terminal, comprising:
controlling, by a processor of the terminal, to activate an application;
receiving, by a communication interface of the terminal, first video data being part of video data of a first advertisement from a server;
controlling, by the processor, to play the first video data on a first region of the activated application;
starting, by the communication interface, receiving second video data being part of the video data of the first advertisement from the server in response to the playing the first video data not being stopped according to an operation of a user of the terminal;
starting, by the communication interface, receiving third video data being part of video data of a second advertisement in response to the playing the first video data being stopped according to the operation of the user of the terminal; and
stopping, by the communication interface, reception of the second video data, in response to the receiving the third video data being started while the second video data is being received from the server,
wherein the stopping playing the first video data includes at least one of
i) stopping the playing the first video data according to an input of the user to stop the advertisement, and
ii) stopping the playing the first video data according to a scroll operation of the user so as to make the first region move out of a display range of the display.