US 12,323,676 B2
Reconciliation of commercial measurement ratings
David J. Kurzynski, South Elgin, IL (US); and Samantha M. Mowrer, San Francisco, CA (US)
Assigned to THE NIELSEN COMPANY (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Aug. 15, 2022, as Appl. No. 17/888,094.
Application 17/888,094 is a continuation of application No. 17/214,595, filed on Mar. 26, 2021.
Application 17/214,595 is a continuation of application No. PCT/US2021/017858, filed on Feb. 12, 2021.
Claims priority of provisional application 62/976,938, filed on Feb. 14, 2020.
Prior Publication US 2022/0394353 A1, Dec. 8, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01)
CPC H04N 21/812 (2013.01) 20 Claims
OG exemplary drawing
 
1. An audience measurement system comprising:
a plurality of meters configured to monitor operation of media devices in a first plurality of households; and
a computing system comprising at least one processor; and memory having stored therein machine-readable instructions that, when executed by the at least one processor, cause the computing system to:
obtain, via the Internet, a first set of media data collected from a plurality of smart televisions in a second plurality of households;
obtain, via the Internet, a second set of media data collected from the plurality of meters in the first plurality of households, wherein the first set of media data and the second set of media data comprise media exposure information for a given program telecast;
identify a subset of the first set of media data and a subset of the second set of media data that is associated with advertisement exposure for the given program telecast;
combine the subset of the first set of media data and the subset of the second set of media data to generate an average commercial minute rating;
obtain, from an addressable advertisement provider, reference advertisement data, wherein the reference advertisement data comprises addressable advertisement data and household data associated with an addressable advertisement;
adjust the average commercial minute rating to account for the addressable advertisement by:
identifying, using the reference advertisement data and a combination of the subset of the first set of media data and the subset of the second set of media data, a first plurality of respondents that received the addressable advertisement during the given program telecast and a second plurality of respondents that received a linear advertisement during the given program telecast;
determining first durations of respective impressions of the addressable advertisement associated with the first plurality of respondents; determining second durations of respective impressions of the linear advertisement associated with the second plurality of respondents; and
calculating a first average commercial minute rating of the given program telecast for the addressable advertisement based on the determined first durations and a second average commercial minute rating of the given program telecast for the linear advertisement based on the determined second durations;
credit, using the first average commercial minute rating, the addressable advertisement and using the second average commercial minute rating, the linear advertisement respectively with audience viewership metrics for the given program telecast; and
control addressable advertisement delivery for one or more respondents based on the first average commercial minute rating and the second average commercial minute rating, wherein controlling addressable advertisement delivery includes at least one of: (i) modifying addressable advertisements or (ii) disabling addressable advertisements for the one or more respondents.