US 12,323,656 B2
Systems and methods for assessing viewer engagement
Inderbir Sidhu, Lexington, MA (US); Devon M. Bray, Quincy, MA (US); R. Taylor Locke, Cambridge, MA (US); Sameer Aghera, Jersey City, NJ (US); and Eric Leventhal Arthen, Worthington, MA (US)
Assigned to TVISION INSIGHTS, INC., Cambridge, MA (US)
Filed by TVISION INSIGHTS, INC., Cambridge, MA (US)
Filed on Nov. 2, 2022, as Appl. No. 18/051,915.
Application 18/051,915 is a continuation of application No. 17/643,565, filed on Dec. 9, 2021, granted, now 11,540,009.
Application 17/643,565 is a continuation in part of application No. 15/702,229, filed on Sep. 12, 2017, abandoned.
Prior Publication US 2023/0319348 A1, Oct. 5, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/442 (2011.01); H04L 9/40 (2022.01); H04L 12/54 (2022.01); H04N 21/434 (2011.01)
CPC H04N 21/44204 (2013.01) [H04L 12/56 (2013.01); H04L 63/306 (2013.01); H04N 21/434 (2013.01)] 12 Claims
OG exemplary drawing
 
7. A system for quantifying viewer engagement with a video shown on a display, the method comprising:
an internet gateway in a household; a processor that determines an identification of a streaming service in the household that is playing streamed content, comprising data packet redirection performed by a packet inspection module of the processor, wherein the packet inspection module spoofs itself as the internet gateway in the household, wherein packet redirection comprises capturing packets and parsing content in the packets, including IP header, TCP header, DNS lookup requests, and TLS handshake requests, and wherein parsing comprises recording outbound packet information comprising times when the streaming session transitions states.