US 12,321,983 B2
Adjust ads auction using predicted user response to an in-ad survey
Shilpa Arora, Sunnyvale, CA (US); Colin McCulloch, Half Moon Bay, CA (US); Niyati Yagnik, Mountain View, CA (US); Creighton Thomas, Mountain View, CA (US); Manohar Prabhu, Palo Alto, CA (US); Timothy Lipus, Sunnyvale, CA (US); Michael Eugene Aiello, Hoboken, NJ (US); Yi Zhang, Sunnyvale, CA (US); Ajay Kumar Bangla, San Jose, CA (US); Bahman Rabii, San Francisco, CA (US); Gaofeng Zhao, Los Altos, CA (US); and Yingwei Cui, Palo Alto, CA (US)
Assigned to GOOGLE LLC, Mountain View, CA (US)
Filed by GOOGLE LLC, Mountain View, CA (US)
Filed on Jul. 2, 2024, as Appl. No. 18/762,422.
Application 18/762,422 is a continuation of application No. 17/074,132, filed on Oct. 19, 2020, granted, now 12,062,085.
Application 17/074,132 is a continuation of application No. 16/280,716, filed on Feb. 20, 2019, granted, now 10,817,931, issued on Oct. 27, 2020.
Application 16/280,716 is a continuation of application No. 14/836,537, filed on Aug. 26, 2015, granted, now 10,223,742, issued on Mar. 5, 2019.
Prior Publication US 2024/0354839 A1, Oct. 24, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06F 16/2457 (2019.01); G06F 16/951 (2019.01); G06F 16/958 (2019.01); G06N 20/00 (2019.01); G06Q 30/08 (2012.01)
CPC G06Q 30/08 (2013.01) [G06F 16/24578 (2019.01); G06F 16/951 (2019.01); G06F 16/958 (2019.01); G06N 20/00 (2019.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
providing, by a data processing system comprising one or more processors and memory, via a computing network, for display on a computing device, a content item associated with an actionable object, which when selected, causes the computing device to:
present a plurality of interactive elements each corresponding to a different one of a plurality of reasons for restricting the content item,
receive an indication of an interaction of a user with at least one interactive element of the plurality of interactive elements,
transmit a signal to the data processing system identifying the interaction of the user with the at least one interactive element, and
restrict the display of the content item on the computing device associated with the user in accordance with the received indication;
receiving, by the data processing system, from the computing device, (i) data corresponding to the signal identifying the interaction of the user with the at least one interactive element and (ii) an identifier identifying the content item, the received data indicating a particular reason, of the plurality of reasons, for restricting the content item, and the particular reason corresponding to a particular interactive element, of the plurality of interactive elements, that was selected by the user; and
updating, by the data processing system and using the received data, a content selection model for selecting content items, wherein the content selection model is associated with the user.