| CPC G06N 20/00 (2019.01) [G06F 17/18 (2013.01); G06N 7/00 (2013.01); G06Q 30/0203 (2013.01)] | 20 Claims |

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1. A system comprising:
one or more processors; and
one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform functions comprising:
calculating a first user propensity score to take first actions and a second user propensity score to take second actions based on at least one feature vector of historical data of a user;
using the first user propensity score to place the user into a first segment;
using the second user propensity score to place the user into a second segment different than the first segment; and
facilitating a display of one or more selectable elements on a GUI of the user based on the first segment and the second segment.
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