| CPC B60N 2/667 (2015.04) [B60N 2/5657 (2013.01)] | 18 Claims |

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1. An apparatus comprising:
a lumbar mat configured to interface to a seatback of a vehicle seat;
a flexible printed circuit board (PCB) including a first region affixed to a rear side of the lumbar mat and a second region configured to move relative to the rear side of the lumbar mat; and
a cover arranged rearward of the lumbar mat and flexible PCB and configured to enclose circuitry of the flexible PCB, wherein the cover comprises one or more manifold features to direct a flow of air.
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