US 11,997,367 B2
Under-addressable advertisement measurement
Gangadhar Jakkula, Tampa, FL (US); Jean Guerrettaz, Chicago, IL (US); John Charles Coughlin, Oldsmar, FL (US); Paul Chimenti, Tampa, FL (US); Jiji Sadasivakurup, Oldsmar, FL (US); Kimberly I. Gilberti, Oldsmar, FL (US); Samantha M. Mowrer, San Francisco, CA (US); Narasimha Reddy Goli, Tampa, FL (US); and Molly Poppie, Arlington Heights, IL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Jun. 23, 2022, as Appl. No. 17/848,091.
Application 17/848,091 is a continuation of application No. 17/200,420, filed on Mar. 12, 2021, granted, now 11,671,679.
Application 17/200,420 is a continuation of application No. PCT/US2020/066689, filed on Dec. 22, 2020.
Claims priority of provisional application 62/953,032, filed on Dec. 23, 2019.
Prior Publication US 2022/0329916 A1, Oct. 13, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); H04N 21/24 (2011.01)
CPC H04N 21/812 (2013.01) [H04N 21/2407 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An apparatus to perform under-addressable advertisement measurement, the apparatus comprising:
at least one memory storing computer-readable instructions; and
at least one processor to execute the computer-readable instructions to at least:
obtain return-path tuning data over a network from a media device configured to report the return-path tuning data, the media device associated with a first monitored site;
determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at the first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) the return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site;
determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration;
adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast; and
provide the under-addressable advertisement rating to one or more processing devices for use by the one or more processing devices in adjusting addressable advertisement delivery.