US 11,997,346 B2
Advertisement user interface
Gregory N. Christie, San Jose, CA (US); Alessandro Sabatelli, San Francisco, CA (US); William M. Bachman, San Jose, CA (US); Imran Chaudhri, San Francisco, CA (US); Jeffrey Robbin, Los Altos, CA (US); Jim Young, Livermore, CA (US); Joe Howard, San Jose, CA (US); Marcel Van Os, San Francisco, CA (US); Patrick L. Coffman, San Francisco, CA (US); Stephen O. Lemay, Palo Alto, CA (US); Jeffrey Ma, Redwood City, CA (US); and Lynne Kress, Seattle, WA (US)
Assigned to Apple Inc., Cupertino, CA (US)
Filed by Apple Inc., Cupertino, CA (US)
Filed on Feb. 18, 2022, as Appl. No. 17/651,731.
Application 17/651,731 is a continuation of application No. 14/208,963, filed on Mar. 13, 2014, abandoned.
Claims priority of provisional application 61/800,465, filed on Mar. 15, 2013.
Prior Publication US 2022/0321940 A1, Oct. 6, 2022
Int. Cl. H04N 21/435 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/435 (2013.01) [H04N 21/812 (2013.01)] 30 Claims
OG exemplary drawing
 
1. A method comprising:
at an electronic device in communication with a display device and one or more input devices:
while displaying, via the display device, first content, receiving, via the one or more input devices, a first input corresponding to a request to skip a respective amount of the first content corresponding to a first playback position in the first content; and
in response to receiving the first input:
skipping through at least a portion of the first content in accordance with the first input; and
after skipping through at least the portion of the first content in accordance with the first input:
in accordance with a determination that the respective amount of the first content is greater than a threshold amount:
 automatically ceasing the skipping through the first content; and
 setting a current playback position in the first content to be a second playback position, different from the first playback position; and
in accordance with a determination that the respective amount of the first content is less than the threshold amount, setting the current playback position in the first content to be the first playback position.