| CPC H04N 21/262 (2013.01) [G06Q 30/0242 (2013.01); G06Q 30/0273 (2013.01); H04N 21/812 (2013.01)] | 5 Claims |
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1. A cost calculation system, comprising:
at least one of a receiver and an input circuit that obtains:
information on a cost of each of placement patterns;
information on a time zone of each of the placement patterns; and
information for identifying an effective zone including a first advertisement slot in which a spot Commercial Message (CM) is desired to be more intensively broadcast than in a second advertisement slot; and
a processor that calculates a cost per Gross Rating Point (GRP) in a case where the spot CM is more intensively allocated to the effective zone than in the second advertisement slot, by a product of a cost of a certain placement pattern among the placement patterns and a value obtained by multiplying all of a value of a zone bias of each advertisement slot other than the effective zone included in a time zone associated with the certain placement pattern,
wherein a zone bias of a certain advertisement slot corresponds to a cost increase ratio in a case where the certain advertisement slot is changed from the effective zone to a non-effective zone, and
wherein, in a case where a first placement pattern among the placement patterns becomes a second placement pattern among the placement patterns by removing at least one advertisement slot from the first placement pattern, the processor derives a zone bias per advertisement slot to be removed based on a cost of the first placement pattern, a cost of the second placement pattern, and a number of the at least one advertisement slot to be removed.
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