US 11,995,691 B2
Intermediary technology for online marketing
Socrates Munaf Rosenfeld, Santa Cruz, CA (US); Abraham Munaf Rosenfeld, Santa Cruz, CA (US); Benjamin Aaron Green, Newton, MA (US); Howard Hong, Walnut Creek, CA (US); Simon James Roddy, Berkeley, CA (US); Andrew Michael Livingston, Santa Cruz, CA (US); and Chunyih Hsu, Seattle, WA (US)
Assigned to Jane Technologies, Inc., Santa Cruz, CA (US)
Filed by Jane Technologies, Inc., Santa Cruz, CA (US)
Filed on Apr. 22, 2021, as Appl. No. 17/237,502.
Claims priority of provisional application 63/153,100, filed on Feb. 24, 2021.
Prior Publication US 2022/0270142 A1, Aug. 25, 2022
Int. Cl. G06Q 30/02 (2023.01); G06Q 10/087 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01); G06Q 30/0601 (2023.01)
CPC G06Q 30/0277 (2013.01) [G06Q 10/087 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0273 (2013.01); G06Q 30/0623 (2013.01); G06Q 30/0633 (2013.01); G06Q 30/0643 (2013.01); G06Q 30/0276 (2013.01)] 28 Claims
OG exemplary drawing
 
1. A computer-implemented method comprising
receiving, by an intermediate technology server, inventory data identifying products that are in inventory and available for sale at a first online retail site that uses the intermediate technology server as an online retail catalog manager, at least one of the products being a product of a brand,
receiving, by the intermediate technology server, criteria from the brand for placement of a marketing device on the first online retail site, the marketing device promoting the brand or a product of the brand,
determining, by the intermediate technology server and based on the inventory data received from the first online retail site, that a product of the brand is currently in inventory and available for sale at the first online retail site, and that the criteria for placement of the marketing device are met,
in response to determining, by the intermediate technology server, that the product is in inventory and available for sale and that the criteria for placement are met, converting a payload associated with the marketing device from a format that is associated with an advertising server to a format that is associated with the intermediate technology server and that includes a link to a web page on the first online retail site that is associated with the product of the brand;
serving, by the intermediate technology server, an online retail catalog including the reformatted payload associated with the marketing device for presentation on the first online retail site in response to determining that the product of the brand is in inventory and available for sale at the first online retail site and that the criteria for placement of the marketing device are met, and
sharing, by the intermediate technology server and with the brand, anonymized propensity data regarding user interactions with the marketing device.