CPC G06N 5/04 (2013.01) [G06F 16/23 (2019.01); G06F 16/24578 (2019.01); G06N 5/02 (2013.01); G06N 20/00 (2019.01); G06Q 30/0201 (2013.01)] | 20 Claims |
1. A method, comprising:
executing, on a processor of a computing device, instructions that cause the computing device to perform operations, the operations comprising:
modifying a data structure by inserting a plurality of sub-fields for a user attribute, wherein a sub-field is populated with a value representing an option of the user attribute and the plurality of sub-fields are an encoding of continuity information and grouping information representing options for the user attribute;
processing the data structure using machine learning functionality to generate a model; and
utilizing the model to generate a prediction as to whether a user will interact with a content item.
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