CPC G06F 3/04817 (2013.01) [G06F 3/0482 (2013.01); G06F 3/04842 (2013.01); G06F 3/0488 (2013.01); G06F 16/248 (2019.01); G06F 16/29 (2019.01); G06F 16/487 (2019.01); G06F 16/9535 (2019.01); G06F 16/9537 (2019.01); G06Q 50/01 (2013.01); G06T 11/206 (2013.01); G06T 11/60 (2013.01); H04L 41/22 (2013.01); H04L 41/28 (2013.01); H04L 51/52 (2022.05); H04L 63/101 (2013.01); H04L 63/107 (2013.01); H04L 67/12 (2013.01); H04L 67/306 (2013.01); H04L 67/52 (2022.05); H04L 67/535 (2022.05); H04W 4/02 (2013.01); H04W 4/029 (2018.02); H04W 4/185 (2013.01); H04W 4/21 (2018.02); H04W 12/02 (2013.01); G06F 9/547 (2013.01); G06T 2200/24 (2013.01)] | 20 Claims |
1. A method comprising:
causing generation of a map-based graphical user interface (GUI) for a social media platform on a user device, the map-based GUI including an interactive map that shows a geographical area;
causing display on the interactive map of a color-coded heatmap overlaid on the displayed geographical area to indicate geographical distribution of a metric of user activity on the social media platform, the heatmap comprising one or more heatmap portions that extend continuously over a respective map portion, each heatmap portion having variegated coloring corresponding in geographical distribution to variation in the user activity metric throughout the respective map portion;
receiving a location targeted search query provided by user input comprising selection of a target point on the map via the map-based GUI; and
in an automated operation performed using a search engine comprising one or more computer processor devices configured therefor, performing a location-based search for social media content with reference to the user-selected target point on the map; and
causing display on the user device of search results of the location-based search.
|