CPC G06F 21/64 (2013.01) [G06F 21/602 (2013.01); H04L 9/3213 (2013.01)] | 20 Claims |
1. A computer-implemented method comprising:
obtaining, by a user device and for a content page displayed within an application executing on the user device, analytics data including data representing user interactions with the content page;
routing, by the user device, the analytics data to a trust verification server;
receiving, from the trust verification server, a token representing at least a portion of the analytics data and a trustworthiness score generated by the trust verification server, wherein the trustworthiness score indicates whether the user interactions with the content page are attributed to a human user or an automated computing process; and
routing, by the user device to an analytics server, the token received from the trust verification server and the analytics data obtained by the user device, wherein the token and the analytics data enable verification of the analytics data prior to performance of analytics operations by the analytics server.
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