| CPC G06F 16/313 (2019.01) [G06F 16/335 (2019.01); G06F 17/18 (2013.01); G06Q 50/01 (2013.01)] | 20 Claims |
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1. A method comprising:
identifying a first content item and a second content item;
estimating a plurality of probabilities of different types of input responses that will be received from a user in response to presenting the first and second content items to the user;
causing transmission of a first of the plurality of probabilities of the different types of input responses to a first entity associated with the first content item;
causing transmission of a second of the plurality of probabilities to a second entity associated with the second content item;
determining that the first entity has changed a maximum bid amount in response to the first of the plurality of probabilities;
determining that the second entity failed to change a bid amount based on the second probability;
selecting for presentation to the user, as a selected content item, either the first content item or the second content item based on the bid amounts associated with the first and second entities; and
generating, for presentation to the user, a first sequence of content items, the selected content being presented within the first sequence of content items, and the second type of the different types of input responses comprises a swipe up gesture that causes a second sequence of content items to be presented to the user.
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