1. A consumer product comprising a detergent product and a container, the container containing the detergent product, the container comprising a box and a lid, the lid comprising a top panel and flanks, the flanks comprising at least a first flank, the first flank corresponding to a first side of the lid from a first flank corner to a second flank corner, the first flank corner connecting the first flank with a second flank of the flanks, the second flank corner connecting the first flank with a third flank of the flanks, the first flank comprising a first major flap, the first major flap comprising a first flank corrugated fiberboard layer, the first flank corrugated fiberboard layer being connected by a first flank fold line to the top panel, the first flank corrugated fiberboard layer comprising first flank flutes, each first flank flute running along a first flank flute length parallel to the first flank fold line, each first flank flute forming a channel in communication with an external environment outside of the lid at a first first flank flute end and at a second first flank flute end.