receiving, for a plurality of players, player information generated during gameplay comprising a plurality of prior game sessions, the player information for each player comprising at least one of player statistics, player tendencies, or player preferences;

generating player archetypes for each of the plurality of players based on the player information, wherein at least one of the player archetypes for each of the plurality of players comprises an optimal archetype having an optimal weight;

generating customized in-game objectives for each of the players based on the player archetypes of each of the players; and

pairing the players based on the player archetypes and a weighted matchmaking score, the weighted matchmaking score comprising a product of the optimal weight and a premier scenario score for each player, the premier scenario score comprising a highest scenario score of a plurality of match scenarios.