| CPC H04N 21/266 (2013.01) [H04L 9/0637 (2013.01); H04L 9/3213 (2013.01); H04N 21/23605 (2013.01); H04N 21/23895 (2013.01); H04N 21/4343 (2013.01); H04N 21/64 (2013.01); H04L 9/50 (2022.05)] | 20 Claims |

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1. A system comprising:
one or more processing devices; and
memory readable by the one or more processing devices and having stored therein processor-readable instructions which, when executed by the one or more processing devices, cause the one or more processing devices to perform operations comprising:
identifying a content composite for delivery or that was delivered via one or more networks to a first endpoint media device;
consequent to delivery of the content composite to the first endpoint media device:
the first endpoint media device or a second endpoint media device performs at least one operation relating to the content composite, where the at least one operation corresponds to initiating an interactive process based at least in part on the content composite after at least part of the content composite is displayed by a display device associated with the first endpoint media device or the second endpoint media device and after a selection corresponding to the content composite; and
at least one device causes one or more subsequent communications to a blockchain computer to cause generation of blockchain data based at least in part on triggering of the content composite responsive to the at least one operation relating to the content composite.
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