| CPC H04N 21/251 (2013.01) [H04N 21/254 (2013.01)] | 28 Claims |

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1. A system, comprising: a user device configured to access one or more content items and to access a first content item; and a computing device configured to: determine one or more characteristics associated with the one or more content items; determine, based on the one or more characteristics, a predictability score associated with the first content item; send, based on the predictability score, a second content item associated with the first content item; and modify, based on the user device accessing the first content item, the predictability score.
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