| CPC G06Q 30/0269 (2013.01) [G06Q 30/0277 (2013.01); H04N 21/2542 (2013.01); H04N 21/25866 (2013.01); H04N 21/4126 (2013.01); H04N 21/4316 (2013.01); H04N 21/435 (2013.01); H04N 21/4725 (2013.01); H04N 21/478 (2013.01); H04N 21/47815 (2013.01); H04N 21/812 (2013.01); H04N 21/8126 (2013.01); H04N 21/8133 (2013.01); H04N 21/8545 (2013.01); H04N 21/8583 (2013.01)] | 20 Claims |

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1. A processor-implemented method, comprising:
capturing, at a first mobile compute device, information displayed on a television, the first mobile device in communication with one or more servers;
sending the information and at least one of a user parameter or a geolocation parameter to at least one of the one or more servers;
receiving, at the first mobile device and from at least one of the one or more servers, video content corresponding at least in part with television media displayed on the television;
determining a value associated with at least one of the video content or the information, the value associated with at least one of a product or a service;
receiving supplemental content in response to a request to play the video content and based on the value and the at least one of the user parameter or the geolocation parameter, the supplemental content providing additional information about the at least one of the product or the service; and
dynamically binding the supplemental content to the video content based on the request to play the video content to form a shareable container, the shareable container including code for a video player window configured to display the video content, the shareable container allowing sharing of the bound video content and supplemental content to a second mobile computer device.
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