| CPC G01C 21/3844 (2020.08) [G01C 21/3811 (2020.08)] | 13 Claims |

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10. A map data generation method executed by a map data generation device, the map data generation device adding predetermined information to map data based on an image in which an outside is captured from a mobile object, the map data generation method comprising:
acquiring input information in which the image and the position information of the mobile object are associated;
acquiring visual saliency distribution information obtained by estimating a level of visual saliency in the image based on the image;
calculating a movement amount of an estimated gazing point based on the visual saliency distribution information by estimating that the estimated gazing point is a position on the image in which the visual saliency becomes the maximum in the visual saliency distribution information, the movement amount of the calculated estimated gazing point being based on a time sequence;
determining, based on the movement amount of the calculated estimated gazing point, whether or not a visual recognition load tendency is high at a point or a section; and
adding, upon a result of the determination that the visual recognition load tendency is high at the point or the section, attention information with the point or the section as a point or a section which requires visual attention, to map data.
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